Annual Fundraiser Celebration October 11th for Breast Cancer Awareness Month

HRRF Fundraiser Celebration October 11th for Breast Cancer Awareness Month at Alira Boutique Spa to benefit the Holly Rose Ribbon Foundation

Alira Boutique Salon & Spa will host a special event on October 11 at 6 p.m. to kick off its annual Breast Cancer Awareness month. In conjunction with the fundraiser, boutique owner Escarle Silva has invited a small group of breast cancer survivors to her salon for a complimentary makeover the day of the event.

“October is annual national Breast Cancer Awareness Month, which gives me a chance to give back to the community which has become my home,” says Venezuela born Silva. “I have been closely touched by breast cancer as my aunt and two close friends have died from this terrible disease.”

Featured at the October 11 event (6 p.m. to 9 p.m., Alira Salon & Spa, 1619 W. Alabama St.), will be live music, a DJ and cocktails and appetizers for guests. Celebrity emcee Katherine Whaley of KRRK-TV ABC Channel 13 will present a check from Alira Salon & Spa to the Holly Rose Ribbon Foundation and introduce the ladies after their makeovers.

Silva has set up a fundraising page at Eventbrite here: ( for the $25 event tickets and donations to the Holly Rose Ribbon Foundation, a non-profit organization that assists breast cancer survivors with reconstructive surgery. At the event, co-founder Cindi-Harwood Rose of the Holly Rose Ribbon Foundation will donate a pearl necklace for each participating cancer survivor.

Over the past five years, Silva has graciously treated over 120 cancer survivors with complimentary makeovers at her salon. Two years ago, she received a proclamation on October 13 as “Escarle Silva Day” from the mayor of Houston.

About Alira Boutique Spa

Alira Boutique Spa (1619 W. Alabama, 713-999-3325) is a full service salon and spa for women and men founded by Venezuela native Escarle Silva. Salon services include the full spectrum of hair services and makeup. Body treatments range from Swedish massage to Alira’s Diamon VIP body skin treatment and massage. Facials and Medispa services are also available. For more information, visit

About the Holly Rose Ribbon Foundation

Founded in 2005 by Houston plastic surgeon, Dr. Franklin Rose and Cindi-Harwood Rose, the mission of the Holly Rose Ribbon foundation is to serve those in need who cannot afford reconstructive surgery after undergoing certain types of treatments for cancer. Cindi also creates Silhouettes For Survivors through the foundation. To find out more, visit

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